Laid Off At 50?

Thursday, February 18th, 2010

The December Issue of the AARP Bulletin contains an article about individuals who were laid off from their jobs after the age of 50.   Some were 60 and older.  It tells the story about how the individuals started their own enterprises and found satisfaction in them.

The article also reported that 15 percent of workers ages 50-64 are self-employed and that 25 percent are 65 or older.  Are you in this age category and out of work?   Do you still feel you have the knowledge, skills and vitality to be a contributing member of the workforce?  I’m sure you do.  Why not consider starting your own business. It doesn’t have to be large.  Maybe just you.

Where do you start?  Well how about a hobby you’ve enjoyed.  Can you turn it into a paying enterprise?  Or can you take your business skills from your previous employer or employers and turn that into a business enterprise?  Not sure how to do it?  There are many organizations out their that can help gain the knowledge you need to get started.

  There are Small Business Development Centers around the country with excellent counselors that can help you. The organization SCORE can also help.  The latter two organizations are sponsered by the US Government and are free.  There is this web site which offersfree information and  you can also go to our LINKS button and you’ll find a “link” to many more sites.

You may be laid off and  Over 50 but you can start a successful business venture and find great staisfaction in doing so. The opportunity is not without risk certainly, but you have a lot of help out there. Take advantage of it and good luck.

 

 



Working your Customer List

Thursday, September 18th, 2008

Many times when an individual’s business is slowing down the immediate reaction is to increase the marketing efforts to gain new clients.  Often times, however, to gain “new business” an individual really has to look no further than their existing customer list.

I remember one such client - an advertising specialties company.  She had a client list to “die for”.  Many of her clients were Fortune 500 companies or large municipalities. Whenever business got slow, she wanted to go out and “bring in new customers”.

It was suggested that she look at her existing client base and try to market to other departments within the companies she was currently servicing.  Other departments were purchasing the same products and services she was providing from other suppliers.

Since she was already on the approved vendor list, it would be much easier and more cost effective for her to solicit those other departments rather than solicit new companies.  She hadn’t thought of that, and immediately began to seek other departments within her current client companies.  The result, her business began to grow.

If you’re looking to increase your business,  you need to look no further than your existing customers and work your customer list.