Bizeinstein

Working your Customer List

Many times when an individual’s business is slowing down the immediate reaction is to increase the marketing efforts to gain new clients.  Often times, however, to gain “new business” an individual really has to look no further than their existing customer list.

I remember one such client - an advertising specialties company.  She had a client list to “die for”.  Many of her clients were Fortune 500 companies or large municipalities. Whenever business got slow, she wanted to go out and “bring in new customers”.

It was suggested that she look at her existing client base and try to market to other departments within the companies she was currently servicing.  Other departments were purchasing the same products and services she was providing from other suppliers.

Since she was already on the approved vendor list, it would be much easier and more cost effective for her to solicit those other departments rather than solicit new companies.  She hadn’t thought of that, and immediately began to seek other departments within her current client companies.  The result, her business began to grow.

If you’re looking to increase your business,  you need to look no further than your existing customers and work your customer list.

Posted in General Business, marketing, networking, sales | No Comments »

The “Business of Business” is a Universal Language.

This morning I was responding to an email from a new member of our website who lives in South America. Suddenly I thought, it really doesn’t make a difference about the language or culture, the basics of business are universal.

Given cultural differences, laws and regulations and education, the central theme to business is clients/customers, satisfaction of these individuals or companies, and at the end of the day, having put something more into your bank account. Admittedly, that covers a lot yet leaves a lot unsaid about such things as green issues, ethics and charitable giving, etc.   But in every culture, business is business and as a business person, we must recognize that we have counterparts who are similar to us.

We may speak differently, but our issues are similar and our desire to provide products and  services exists to the benefit of all.

source

Posted in General Business, entrepreneurship, global business, sales | No Comments »