sales
Positioning Your Business
The image your business and product/services convey to the minds of your customers and prospective customers packs a powerful punch. Do they perceive your business, it’s products/services, the same as you do? If not it will be very difficult for you to develop a competitive advantage.
Read More...Positioning Your Business 2
The right image of your business and product/services in the minds of your customers and prospective customers packs a powerful punch. Do they perceive your business, it’s products/services the same as you do? If not it will be very difficult for you to develop a competitive advantage. This article is about how to position your [...]
Read More...Storage, Assembly, Distribution Problems? Here’s One Solution.
Over the years I’ve had a number of small business owners develop products that they’ve had to store, later assemble and ship as orders came in. Because they couldn’t afford to pay for warehouse space and staff they often stored, assembled and shipped from their homes or apartments. They used their garage for storage and assembled [...]
Read More...Conducting A Direct Mail Campaign
None of us like to receive junk mail. However, companies wouldn’t send pamphlets in the mail if it didn’t generate leads and sales. Here are some tips on preparing and launching a direct-mail campaign: 1. Develop A Direct Mail Campaign Strategy. This involves developing a long range plan: when will you mail pieces (monthly, quarterly, [...]
Read More...Working your Customer List
Many times when an individual’s business is slowing down the immediate reaction is to increase the marketing efforts to gain new clients. Often times, however, to gain “new business” an individual really has to look no further than their existing customer list. I remember one such client – an advertising specialties company. She had a client list [...]
Read More...The “Business of Business” is a Universal Language.
This morning I was responding to an email from a new member of our website who lives in South America. Suddenly I thought, it really doesn’t make a difference about the language or culture, the basics of business are universal. Given cultural differences, laws and regulations and education, the central theme to business is clients/customers, satisfaction [...]
Read More...$.99,$.95,$.25, Why don’t they just round it up?
Ever wonder why stores mark their products with prices ending in $.99, $.95 or $.25 instead of $1.00 or the next nearest round up? Believe it or not there is a selling strategy behind those odd pricing numbers. Products selling for under $1.00 psychologically are more attractive than if they are marked for $1.00. For [...]
Read More...More on Numbers – Asking and Selling Requires Tenacity
Research from a marketing specialist at Notre Dame University found that 44-46 % of all salespeople quit trying to sell to a customer after the first call. 24% quit after the second call. 14% percent quit after the third call, and 12 % quit after the fourth call. 94% of all salespeople quit after the [...]
Read More...Numbers are Intimidating
When you look at the numbers regarding startups, you may begin to wonder if you can start your business. First, 95% of new startups never reach a milllion dollars a year in sales. Next, of those that do reach a million dollars a year, 98% of those never reach five million in sales. New startups [...]
Read More...Football and Business – Part 2
The last time we wrote about Football and Your Business we discussed how important it is for business owners to have results in mind when hiring someone. Just as football coaches recruit players to fill certain positions and produce winning results; you as a business owner need to hire individuals that will produce winning (profitable) [...]
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