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marketing

This tag is associated with 10 posts

Stress and Service Clubs

Stress is insidious.Many people say they strive on it, but daily high stress activities do create burnout, or worse the opportunity to make mistakes or bad business choices. A recent article in AARP cited one of the primary ways to combat this problem is stay connected or involved.

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The Importance of Staying Focused & In Control

I was just talking to a long time client today about various “happenings” in her business.  The  company is growing and adding many new services. Certainly an exciting time for any business owner.  It has been the result of a lot of hard word and dedication.  Unfortunately, this growth has also resulted in  internal problems. One […]

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Business Plans and Road Maps

Although we use a GPS now more than we do roadmaps, I was looking at an old map recently and got to thinking about its similarity to a business plan. Main thouroughfares or interstates are your basic idea. Intersections or exit ramps are options you must decide to take -sometimes it is even necessary to reverse course […]

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Brand Marketing Starts at the Core – Part 1

A brand is a lot like beauty – if it is only “skin deep” it is not valued for long.   Real beauty comes from within and shines out. The most powerful brands reflect and convey deeply held beliefs and values of the organization.  Apple, Nike, and Target …

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Developing a Marketing Plan

Most people think they know something about marketing, until you ask them the difference between a marketing strategy and a marketing plan.  Let’s clarify for you this  “difference” and provide seven steps in developing your plan.

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Positioning Your Business

The image your business and product/services convey to the minds of your customers and prospective customers packs a powerful punch. Do they perceive your business, it’s products/services, the same as you do?  If not it will be very difficult for you to develop a competitive advantage.

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Positioning Your Business 2

The right image of your business and product/services in the minds of your customers and prospective customers packs a powerful punch. Do they perceive your business, it’s products/services the same as you do?  If not it will be very difficult for you to develop a competitive advantage. This article is about how to position your […]

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Conducting A Direct Mail Campaign

None of us like to receive junk mail.  However, companies wouldn’t send pamphlets in the mail if it didn’t generate leads and sales.  Here are some tips on preparing and launching a direct-mail campaign: 1.  Develop A Direct Mail Campaign Strategy. This involves developing a long range plan: when will you mail pieces (monthly, quarterly, […]

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Working your Customer List

Many times when an individual’s business is slowing down the immediate reaction is to increase the marketing efforts to gain new clients.  Often times, however, to gain “new business” an individual really has to look no further than their existing customer list. I remember one such client – an advertising specialties company.  She had a client list […]

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Can You Be All Things To All People?

 When setting up your business, you should decide what sort of reputation you want.  Do you want to be know as for the best products/services, the lowest price, or the best customer service?  The answer to this question is important, because it is impossible to be all things to all people. You need to realize what it is your […]

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