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Successful businesses build strong customer relationships.

Success in today’s business world is largely dependent upon building strong relationships with our customers.  The Ritz-Carlton Hotel discovered a number of years ago that to bring in a new guest, it cost the company an average of $5,000.  To keep/retain an existing client cost them almost nothing. 

How do we build these strong customer relationships?  Don’t take their business with you for granted.  The best way, in our opinion, is to maintain constant contact with them after you’ve made the sale, and as long as you are in business. You never make your money on the first sale, you make it on the repeated sales.  

Many times, providing good services to existing customers brings in additional business, and it requires very little effort on your part.  Simply put, it is cheaper to expand an existing customer’s business than it is to get a new one.

 

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